I need assistance in the continuance of this Marketing Project in which I created an Anti-Aging Product named Defie.
As the AI Brainstorming Conference moves into its second week, it is time to begin developing a Marketing Strategy. The first three components you will discuss are your Mission Statement, Objectives and Product/Services features.
1. Provide a quick overview of the product (Defie: Anti-Aging Cream) you created on the Unit 1 DB.
2. State the features of this product. Show how it's innovative and different. Discuss legal and ethical implications that could affect the marketing process.
3. Create a Mission Statement.
4. Please help to state a short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).
- Marketing objectives include goals for sales, profits, market share (as examples)
- Objectives need to be quantifiable. Use the SMART acronym - simple, measurable, achievable, relevant, and time-specific in formulating an objectives.
An objective with a 100% goal is not acceptable. Since you are engaging in research, be sure to cite and reference the source(s) in APA format.