Marketing primary research about customer, Marketing Management

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Marketing primary research about customer

Scenario Analysis: Felix

Note: Please refer to the PDF document attached for the scenario.

Additional requirement

The question comes to Marketing and it discusses about scenario analysis where Felix, a company which specializes in outdoor leisure products. Felix specializes in unisex products. The scenario and the questions at bottom of this scenario have been answered in detail in the solution.

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Marketing Management: Marketing primary research about customer

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