Prepare a 4-5 page research plan to support introducing the product and service for your original company's marketing plan to the U.S. market. In addition to stating your marketing objectives, the student is required to:
1. Identify the marketing segment for the product and explain why this segment was selected
2. Discuss the target market and why these customers will be targeted
3. Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company
4. Describe the market position for your product and service.