Marketing Plan to sell "Booze" at Starbucks (I will need to define your geographic segmentation in your plan, so I can do this)
There are two Starbucks in Toronto Canada that are licensed.
Is this even something you can do or is there parts of the work you can do?
What needs to be done is as follows:
Complete the first sections as outlined in the Marketing Plan Template (i.e., Executive Summary; Situation Analysis; Opportunities and Issues Analysis; Target Market; and Objectives).
Please note that when you submit your interim report, your executive summary will not be complete (i.e., it will only summarize the sections assigned above). You will need to expand it for Assignment 2. For the purposes of the interim report, keep your executive summary at one page or less.
The full marketing plan (Assignment 2) may not exceed 5,000 words. Therefore, please limit Assignment 1 to 2,000 words (excluding the cover page, the executive summary, the table of contents, the reference section, footnotes or endnotes, and any required appendices).
Marketing Plan
The second assignment is critical because it reflects your strategic response to your organization's marketing environment. It focuses on the last four sections of the marketing plan because we have found that these areas are often the weakest (i.e., many organizations do exceptional reviews of the environment [e.g., the SWOT from the interim report] but are weak in strategic thinking and implementation). This assignment forces you to consider strategy and implementation.
Your main task in Assignment 2 is to complete the last four sections of the marketing plan as outlined in the Marketing Plan Template (i.e., Marketing Strategy and Programs; Action Programs; Financial Impact; and Controls and Contingency adding an executive summary. It should be a précis of the marketing plan, providing a brief overview of the entire report (including objectives, recommendations, and conclusions). By reading your executive summary, you should understand what your plan is about (without reading the body of the report). Do not, however, incorporate "rationale" statements in your executive summary; these are best left in the main body of the plan. Please limit your executive summary to two pages.
The total marketing plan must not exceed 5,000 words (excluding the cover page, the executive summary, the table of contents, the reference section, footnotes or endnotes, and any required appendices).
Attachment:- Plan Template.rar