Marketing Plan: This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget.
For the first six (6) months your company is in business-to give you time to perfect your product and to learn from actual customers-you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.
Section 1: Marketing Plan & Sales Strategy
Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:
1. Define your company's target market.
Analyze the types of consumers who will be using desktop publishing in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community.
Outline the demographic information for your company specified on the worksheet.
2. Assess your company's market competition.
Use the factors listed in the course text graphic to assess your company's market competition.
Defend your strategy to successfully compete against market leaders in your segment.
3. Clarify your company's message using the information provided on the worksheet.
Section 2: Marketing Budget
Section 2 uses the "Business Plan Financials" MS Excel template. Use the "Business Plan Financials Guide" to support your development of the Marketing Budget.
4. Complete the Marketing Budget worksheet for your company.
Attachment:- budget.rar