Marketing plan: The University Congregational Church (UCC) is a progressive church located in the University district in Missoula, MT. Their congregational beliefs focus on prominent social justice issues in the Missoula area as well as equality and acceptance. As the organization is a church, monetary payment is not required; the only resources given by the customer are time resources. UCC's main goals include establishing a progressive role in the community, communicating growth to the congregation, and reaching out to young adults, ages 18 to 40. Through these goals, UCC can target two different segments: non-religious young adults and young adults with religious affiliations.