International Marketing Plan (The Argos entering the China market):
Assignment Remit:
International marketing takes place when the marketer explores markets outside the national boundaries of the domestic market. While the marketing environment may be different some adjustments may have to be made to the international marketing plan.
With reference to the above statement you are a marketing manager attempting to identify a host market to which you are taking a product or service applying the relevant sections of the international marketing plan (Section A cultural analysis, economic analysis, Section B market audit and competitive analysis and marketing plan)
You need to writer about "The Argos entering the China market"
Structure:
1. Introduction
2. Section A cultural analysis, economic analysis
3. Section B market audit and competitive analysis and marketing plan
4. Conclusion
5. References
1. Analyse the influence of the international environment on international marketing strategies
2. Examine the impact of cultural and social forces on international marketing
3. Analyse the effect of internationalisation on the implementation of the marketing mix