Marketing Plan Part 4 For Pepsi. The Plan has to be for Pepsi!!!! Has to be for Pepsi not Coca-Cola This is the next step in creating your marketing plan. Please follow the directions in Week One and reference the marketing plan outline in Appendix A of your text. Identify which channel of distribution will provide the best coverage of the target market for your product or service. For example, will you implement a direct, indirect, or dual distribution strategy? Describe your decision for choosing this particular distribution strategy.