Marketing Plan for The Bank of Cancer Research.
You are required to undertake this assessment individually.
Aim: The objective of this assignment is:
- To enable you to understand marketing strategy and the elements of marketing analysis: customer analysis, company analysis and competitor analysis.
- To assist you with evaluating the elements of the marketing mix (product, pricing, promotion, and distribution strategies)
- To enhance your problem solving techniques and decision making skills by learning how to leverage strategic marketing analysis
- To inform tactical marketing mix decisions while allowing you to consider a comprehensive framework to evaluate marketing decisions and to create successful planning initiatives.
- To expand your knowledge in the area of marketing strategy and STP (segmented Target and positioning while increasing your awareness of the different strategic and tactical alternatives that are available
- To be able to identify and act on sustainable, social and ethical concepts required in planning.
- You will need to evidence a review of at least three organisations (Australian and international) that you consider to offer a closely comparable value-proposition and from which you believe illustrations of 'good-practice' can be drawn
- A major and very important requirement is that you strongly link marketing theories and concepts to the issues identified in the organization.
Theory provides the framework from which to look at and understand the assignment question and to provide a perspective for examining the research data. The text and lectures provides the basic theory about marketing and the terms used such as an explanation of the marketing environment.
Students should aim to start thinking about the marketing theory they have been learning about and to begin using that marketing perspective to better understand specific Consumer Products and organisations that are operating in the marketplace.
Developing the Assignment -
You will be working progressively on the development of this assignment throughout the semester. The 'signposts' for this are outlined under Assessment 2 of this e-book. The 'memo's that you develop on a bi-weekly basis will help you to stay on track with your assignment and receive regular feedback from peers and from your instructor in-class. The content of your memo's in assessment 2 will be drawn together and synthesized within this assignment.
You will be briefed further on the assessment during the class sessions which will also be used to explore key marketing concepts as they apply to this assignment.
Report Structure -
Your report must address the key elements of a marketing plan/plan. Please find below the structure
Title page
Table of contents
Introduction
Main body
1. Objective
2. Market structure and strategy
3. Social business concept
4. Comparison of critics and recommendation
5. Marketing Mix
6. Policies
Conclusion
References (Cite all sources in the main text of the document and include a separate reference page at the end of the document. The in-text citations and references should be formatted using the current version of the Harvard style)
Attachment:- Assignment File.rar