Assignment:
Marketing plan for- Amazon Alexa
The marketing plan will introduce and promote an existing product in a new country.
- Executive Summary: It captures your key proposal and recommendations/decision factors, and projected outcomes of the plan's recommendations.
- Company Overview
- Situational Analysis
- Competitive Analysis
- Identify Objectives or Goals:
- STDP Segmentation
- Marketing Strategy and Positioning
- Technology sub-section
You must use 5-6 refernces and APA Format.