Marketing Plan and Presentation
Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.
In addition to your previous papers, include the following:
Your promotional strategy for your product or service, including how you may use the following:
Advertising
Public relations
Digital marketing
Sales promotion
Direct marketing
Event marketing
Outdoor
The effect professional selling may have on your offering An initial budget for your plan
The methods you use will measure the success of your plan
Any ethical issues your marketing plan might have