Marketing Plan. 22pts What is your company's goals and objective? 5pts What type of business are you? 2pts What are you going to do to accomplish your goal and objectives? 5pts Create a SWOT analysis to determine the internal strengths and weakness and external opportunities and threats. 10pts (Table form, see page 31 in textbook) Structure and organization. 3pts Use actual data to determine if the product will be successful. Compare to offerings that are similar. Cite using APA style. 1.5pts Questions were answered in paragraph form. 1.5pts (except SWOT)