Marketing Plan- Designing a lunchbox menu for Children
This section could contain an organization chart for your company's marketing department. Outline the structure of the marketing organization, specifying who is responsible for what activity.
Choose two brands of cars and compare and contrast their target markets and positioning strategies. Are those successful? To make it more interesting, you can pick one company that you view as successful and another that is not. Please consider that due to economic factors some positioning changes might have occurred. It would be interesting to discuss those as well.
Describe the consumer adoption process and its various stages. Discuss how the consumer adoption process relates to other topics we have discussed in this class so far (innovation, product life cycle, consumer behavior, loyalty, satisfaction etc.). In your discussion, use industry and academic resources to review the concepts of CRM, loyalty and satisfaction.