Problem 1) Evaluate the need for marketing of health care service and products. Discuss the impact of this activity on the customer of health care service and products.
Problem 2) Consider the evaluation of marketing and determine which stage provided the greatest promise for this industry. Provide a rationale for your response.
Problem 3) Synthesize non marketing-driven and marketing-driven planning sequencing and assess how these activities impact the strategic marketing process.
Problem 4) Speculate what the next trend(s) in health care marketing will be. Provide a rationale for your response.