Assignment:
Develop a product launch plan for two markets (domestic and international).
• Write a 2,800- to 3,500-word paper explaining each of the following elements in your team's Product Launch Plan: Post completed assignment in the Assignment Forum
o Product description
o Product positioning
o Targeting
o Market needs
o Market potential and market growth
o Company SWOT analysis (include analysis from both countries chosen)
o The competition
o Marketing objectives and marketing strategy
o Pricing
o Marketing communication (including public relations)
o Distribution strategy (domestic and international market entry)
o Marketing research conducted for the plan
• Format your paper according to APA standards and Professional Report Writing Format