Assignment Problem: This is a case study involving Jollibee. There are questions that will help you go through this case study;
Question 1: What needs and wants are fulfilled by Jollibee's products and services?
Question 2: According to your knowledge and opinion, identify the macro-environment factors (Political factors, economic factors, social factors and natural environment) affecting Jollibee as it persued international expansion?
Question 3: What strategies and actions in Jollibee are used in expanding the international markets?
Question 4: What marketing mix strategies (4Ps) is Jollibee using in the international markets? Do you think these are appropriate? Why or why not?
The case study should have 1470 words. Provide 3 references in APA format.
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