Discussion - Promotional Blunders (Marketing Communications:Advertising & Promotions)
Marketing, media, and promotional messaging can sometimes pose problems for companies, endorsers or even individual product lines. Discuss one current example and outline the scenario.
Consider the following:
- An endorser who's in trouble
- A product that's been recalled or found harmful
- A misuse of company resources
- A violation of ethical standards
- Misleading or questionable advertising
How do these situations affect the marketing and media environments? How do they affect the brand or the competitive landscape? Offer ideas and solutions that might help ease these -- or similar situations in the future.
* This assignment is refering to situations like the Samsung phone issue where the batteries were catching on fire, cars that have had parts fail causing accidents or injuries but were not recalled immediately,or the recent problems with airlines and passengers that were unnecessarily removed as a few examples.
Work needs citation.