Marketing: Marketing research is the process of planning, collecting, and analyzing data relevant to a marketing decision. Review the information on the role of marketing research on page 136 in your text. Then describe how your employer uses marketing research or, if you do not think your employer does, how it could use marketing research. If you are not working now, select a company that you have some familiarity with through experience (i.e. a prior job, a spouse or other’s employer, a business you patronize).