Marketing manager is concerned about the low sales of a new product launched. Thearticles that she read on revenue and sales indicated three variables as important to sales:product varieties, location and promotions. In several of the articles it was also indicated thatpromotions were attractive only to female customers.
Given the above situation do the following:
i. Define the problem.
ii. Evolve a theoretical framework.
iii. Develop at least three hypotheses.