Marketing Strategies Marketing is a very important function with any business and is defined by the American Marketing Association as; “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In laymen’s terms, marketing is everything you do to promote your company’s product and services to potential customers. Identify a brick-and-mortar retail company that also has a web presence. Describe how this company utilizes the traditional online marketing strategies, social, mobile, and local marketing plan, and how effective you think these efforts are in promoting the business.