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marketing information system decision it is the

Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any organization or a system. It is also necessary for the research designer to have the knowledge of the information source, and how the system works. The required knowledge could be acquired by providing answer to the following Q:

1. What is the source of the information?

2. To be handled by humans?

3. To be handled by mechaniery?

4. To be handled by electronically?

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Marketing Management: marketing information system decision it is the

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