The Scenario & Challenge
You have just been hired as the Chief Marketing Officer for Crystal Castle, a family entertainment center featuring video games, pinball, billiards, glow golf, bowling, go-karts, laser tag, and much more. Located in Shreveport, Louisiana, the company opened its doors to the public just days ago. As Crystal Castle's first ever CMO, you are charged with laying the groundwork for productive marketing operations.
As a first matter of business, you are tasked with developing and implementing the company's marketing information system. Using the knowledge that you have gained from this course, along with supplementary information gained from resources, such as books, journals, websites, and other secondary data sources, develop a marketing information system for this company and describe this system in detail.
The Submission Requirement
This assessment will require that you develop and describe a detailed marketing information system for the noted company. In presenting this system, incorporate the following sections:
Title Page
The Marketing Information System (body of paper; use sub-sections, tables, and graphs as you deem necessary)
Appendix (place supplementary information here; use as needed)
References (place any references cited here; use as needed)