Problem:
Using your own personal international business experience, a colleague's personal international business experience, research on the Web, or readings from sources other than the textbook address the following question:
What are some documented mistakes made in the past in marketing in North American products to international markets? Be sure to cite specific companies and include web links or books you used in your research, if available, so others may become familiar with these resources. Do not use the classic example of Chevy Nova (nova meaning "no-go").