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Marketing in action case- real choices at nestle what is

Read the following case and answer the questions.

Marketing in action case- Real Choices at Nestle

Questions-

1. What is the decision facing Nestle?

2. What factors are important in understanding this decision situation?

3. What are the alternatives?

4. What decision(s) do you recommend?

5. What are some ways to implement your recommendation?

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Marketing Management: Marketing in action case- real choices at nestle what is

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