Marketing goals and objectives


Assignment: Marketing Plan

Consider your chosen entrepreneurial opportunity (WHISKEY CLUB) and write a marketing plan.

The plan should include the following:

1. Background of the opportunity including industry analysis

2. Definition of the market

3. Competitor analysis

4. Marketing goals and objectives

5. Marketing strategy

Your paper should meet the following requirements:

1. 2 to 3 pages in length

2. Include at least 2 to 3 outside sources

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Strategic Management: Marketing goals and objectives
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