Marketing effort and contribute to long term profitability


Question 1:

(a) Demonstrate how logistics indirectly or directly affect each one of different types of utility.

(b) Illustrate and discuss how logistics is related to the marketing effort and contribute to the long term profitability of organizations.

Question 2:

Assess the contribution of containerization in effective and efficient transportation of goods by sea.

Question 3:

Documentation has been stated as the lifeblood of global logistics. Illustrate the significance and purpose of any six (6) of the most broadly used documents in maritime freight.

Question 4:

Write down the differentiation between cost of service and value of service pricing in ocean freight transport.

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Other Management: Marketing effort and contribute to long term profitability
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