Problem: A friend of yours has a small business of your choice that has grown to now employ 20 people. They are now looking to hire a Marketing Director.
1. Advise your friend on what they should look for in a good Marketing Director in terms of what they will be doing and what they should expect them to accomplish.
2. Advise your friend on what the current 20 people in the company can do themselves to market the company (marketing is the responsibility of everyone!)