Marketing communications-good investment
Problem: Companies spend millions of dollars each year for celebrities to appear in their marketing communications. Explain why this might be a good investment. That is, discuss the reasons why celebrity endorsers are effective.
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What competitive strategy would be most likely to allow an organization to develop a sustainable competitive advantage? Is this what Coke is doing?
The owner of a small hardware store, the only one in a medium-sized town in the mountains, has just learned that a large home improvement chain plans to open up a new store nearby. How difficult will it be for the owner to plan for this new compet
Problem: Summarize six benefits an advertiser can realize by incorporating magazine media into the creative mix for advertising.
The task is to evaluate the Barnes and Noble Nook (e-reader) and how marketers use consumer behavior to promote their products.
Companies spend millions of dollars each year for celebrities to appear in their marketing communications. Explain why this might be a good investment.
Of the two types of customer expectations, adequate performance expectations fluctuates the most. Describe a situation that might cause adequate expectations to increase, thereby narrowing the width of the zone of tolerance.
Long-established brand names are finding it necessary to update their competitive strategies in order to keep up with a continually and rapidly changing economy. For instance, Volvo moved away from emphasizing safety to advertisements that appeal
Provide examples of companies who conduct business using the direct and indirect channels of distribution? What is the relationship between these two types?
Locate an example of viral marketing. What worked and what would you recommend changing to make it more effective?
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Problem: Respond to lexi and add a question Cell phones definitely changed the way people report crimes
Problem: Ask them to identify any type of multicultural problem in Marysville, California Why is it a problem?
Question: Ask them to identify any type of multicultural problem in Oregon or anywhere. Why is it a problem?
Are they willing to learn about different cultures? Yes or No. Why? I'm willing to learn about different cultures, I'm Asian and I know my culture
Problem: Have they or someone they know ever been discriminated against? Yes or No.
Stereotypes and discrimination create impacts of community values and attitudes and can result in social devaluation and marginalisation
Oscar tested whether an individual's political affiliation varied by how many years of college education an individual had attained. What is Oscar's dependent