Marketing channels and departmentalization


Assignment:

Write a 1,050 to 1,400 word paper in which you select an organization with which you are familiar and present the following items as they relate to that organization:

  • Analyze the organizational structure of your selected organization.
  • Differentiated the structure of the selected organization from two different organizational structures.
  • Evaluate how organizational functions (such as marketing, finance, human resources, and operations) influence and determine the organizational structure of your selected organization.
  • Explain how organizational design (such as geographic, functional, customer-based, product, service, hybrid, matrix, marketing channels, and departmentalization) helps determine which structure best suits your selected organization's needs.

Ideas must be supported with peer-reviewed sources
Cite your research and format your paper consistent with APA guidelines.

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Business Management: Marketing channels and departmentalization
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