Marketing challenges in a new economy


Assignment:

Read the article: "Airbnb and the Unstoppable Rise of the Share Economy". A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.

  • Explain how this concept is disrupting our traditional economy.
  • Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.

Write your answer in 3 to 4 pages.

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Business Management: Marketing challenges in a new economy
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