Q1. Describe the Pricing strategy for transactional selling.
Q2. Name the method of sales forecasting which gives a detailed breakdown of the sales forecasting through products and territory?
Q3. Describe the various patterns of routing pattern.
Q4. In which marker sales quota is not appropriate?
Q5. Which type of distribution is favored for the convenience goods?
Q6. Write down the characteristics to be checked before appointing the distributor?
Q7. ITC food division launched into the toffee segment in December 2005. The market size for toffee in 2006-07 was at Rs. 2400 million and it was rising at 13% annually. What sales forecasting techniques would you propose to ITC and explain why?
Q8. Explain the various types of vertical marketing system.
Q9. Some of the nationalized banks recruit only experienced persons or promote people from in the organization. Some other such as ICICI Bank and IDBI recruit extensively from management institutes. Describe the difference in sources which are used by these financial organizations selling essentially the similar kind of financial products and services.
Q10. Illustrate the difference between the marketing audit and sales audit? Explain the evaluation procedure of a sales audit.