Marketing approach to develop strategy to create new product


Problem:

Marketing approach to develop a strategy to create a new product:

I am creating a new product or service for an existing organization. The product is a minivan for BMW. I would like help with the marketing research approach I would use to develop the marketing strategy and tactics for this new product in 250 words or more. Please list references, if any.

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Microeconomics: Marketing approach to develop strategy to create new product
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