1. Marketing and the two goals of marketing. As a company president, explain why each of the two goals of marketing is important to your company. Give examples.
2. What is the difference between a need, a want, and a demand? Describe the need versus want for the following items: a car, Gatorade, Nike Shoes, basic foods, an iPod, and housing.
3. Five-step marketing model process. Identify and explain each step of the model and why each step is important to a successful marketing strategy. Use examples.