Marketing and consumer behavior magazines newspapers and


Marketing and Consumer Behavior Magazines, newspapers, and books have become more readily available in digital format. In addition, the quality of readers, for example, the Kindle, Nook, and iPad, has increased. A recent study suggests that 21% of adults read an ebook within the past year.13 Suppose a sample of 500 adults in the United States is obtained.

a. Describe the population and the sample in this problem.

b. Write a probability question and a statistics question involving this population and sample.

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