Question: Marketing and Consumer Behavior A marketing research study conducted in 2013 indicated that 11% of all households in the United States have at least one telescope. During May 2013, Venus, Jupiter, and Mercury were visible in a near-perfect triangle formation. A company that manufactures telescopes believes the increased media attention caused more people to buy telescopes in order to see this spectacular sight. State the null and alternative hypotheses in terms of the population proportion of households that have at least one telescope.