Marketing-accounting and production


Question:

If you were the CFO of a company that had to decide on hundreds of potential projects every year, would you want to use sensitivity analysis and scenario analysis as described in the chapter, or would the amount of arithmetic required take too much time and thus not be cost effective? What involvement would nonfinancial people such as those in marketing, accounting, and production have in the analysis?

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Finance Basics: Marketing-accounting and production
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