Marketing. Response of 300 words. In your own words, explain and elaborate upon psychographics and lifestyle analysis. Explain how they are useful in planning marketing strategies to reach college students, as opposed to the average consumer. What kind of psychographics do you utilize in your own work or business? Please use the following textbook chapters 5 and 6 as a reference. Perreault, W.D., Cannon, J.P., & McCarthy, E.J. (2014). Basic Marketing: A Marketing Strategy Planning Approach (19th ed.). New York: McGraw-Hill/Irwin. Use other sources as needed and also cite in text please.