1. iPhone or iPod users can use special software that enables them to browse through products offered by Amazon.com and other large retailers, take pictures of products they see in stores or outside and transmit them to Amazon.com so Amazon can give them recommendations, and purchase the products from Amazon.com.
True or False
2. Marketers should observe differences in language and meaning, differences in market segmentation opportunities, and differences in consumption patterns, among others, when they conduct cross-cultural analysis.
True or False