Conclusion to Brand Management – 5% – Major brands
Marketers must actively manage brand equity over time by reinforcing the brand meaning and, if necessary, make adjustments to the marketing program to identify new sources of brand equity. In this final task I’d like you to think about how brands are managed over time and answer the following question. Using the brand that you discussed in Task 1A, make recommendations for ways to reinforce this brand over the next 12 months. Your post should be approximately 400 words. This is not an academic piece of writing so you do not need to use referencing in this post.