Marketers are more concerned with pro-forma income


Which of the following statements is not correct?

a. Marketers are more concerned with pro-forma income statement than actual income statement

b. Marketers are more concerned with balance sheet.

c. Marketers usually evaluate different alternatives based on their profitability.

d. Marketers pay more attention to the income statement than the balance sheet.

e. All of (a-d) above.

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Financial Management: Marketers are more concerned with pro-forma income
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