Market understanding business environmental responsibility
Problem: Give examples of at least two market failures and explain how they represent challenges to the free market understanding of business's environmental responsibilities.
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The Blendtec series of YouTube videos have received around 200 million views across their "Will it Blend?" campaign. The firm's videos have the cheesy appeal of a 1960s TV show.
For your discussion, provide an example of a company that you feel has used well-integrated marketing communications tools. Discuss why you feel the company has done a good job with their IMC efforts.
Do manufacturers of products for children have special obligations to consumers and society? If so, what are these responsibilities?
Analysis of ethics and ethical responsibilities in health care.
Give examples of at least two market failures and explain how they represent challenges to the free market understanding of business's environmental responsibilities.
Identify a problem-solving model that could be used in the situation and leadership qualities that may be involved.
Review the video case study "Geek Squad: A New Business for a New Environment" on pp. 88-89 in your textbook. Keep this case study in mind as you complete this assignment.
Question 1. What is ethics, and how do ethics apply to business? (Explain in details) Question 2. What is spyware? (Would this include key logging while at work?)
Question 1. Is the IAA code of ethics really helpful in resolving Alison's dilemma? Why or why not? Question 2. Greg blames the incentive system for the dilemma. Is he right?
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