Problem: Companies face many challenges when making crucial decisions to expand. The question can be either one of market specialization or product specialization. With either choice there are resulting synergies and potential pitfalls (Kerin, Hartley, Berkowitz, and Rudelius, 2006). For this discussion question, choose a company and discuss both synergies and pitfalls (at least two of EACH) of recent market specializations and product specializations in following their expansion strategies.