Market Segnmentation and product positioning. You are required to prepare 4-5 page research plan to support introducing the product and service for the marketing plan to the U.S market . In addition to the stating of the marketing objectives you are requried to:
a) Identify the market segment for the product and explain why this segment was selected.
b) Discuss the target market and why these customers will be targeted.
c) Conduct a SWOT analysis for the company
d) Describe the market position for the product and service.
Support your recommendations with at least 2 reference sources that discuss the nature of the product, use of market research methods related to the product, or considerations in conducting research, and cite your references using APA style.