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Market segmentation-target marketing and positioning

Problem:

What is the relationship among market segmentation, target marketing, positioning? What will happen to a company's target marketing and positioning efforts if markets are incorrectly or not effectively/insightfully segmented? What are the risks?

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Marketing Management: Market segmentation-target marketing and positioning

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Marketing Management: Market segmentation-target marketing and positioning

Reference No:- TGS02026475

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