1. Market segmentation enables companies to target different categories of customers who perceive the full value of certain products and services differently from one another. T or F
2. A company that sells products or service specific to a certain community, state, region, country or group of countries would likely use geographic segmentation. T or F
3. Camping enthusiasts have varying demographic traits. Thus, marketers of new camping equipments would likely use a psychographic segmentation because camping is seen as a lifestyle pursuit. True or False
4. Behavioral segmentation looks at factors such as number of children in the household, stage of life, and recreational activities. True or False