Attempt all the questions shown below:
Question 1: What do you mean by the term market segmentation? Describe different bases for segmenting the consumer market.
Question 2: Do you think that the buying procedure of organizational buyers and household buyers distinct? If so, describe the processes in both the cases.
Question 3: Differentiate between the given terms:
a) Sales promotion and Personal selling.
b) Selling concept and Production concept of marketing.
Question 4: Write short notes on the given terms:
a) Phases in new product development.
b) Characteristics of services.
Question 5: Comment in brief on the given statements:
a) Publicity and advertising are one and the same.
b) Trade mark can be copied by the other manufacturer.
c) Packaging is not different from labeling.
d) Maturity stage is the last stage in Product Life Cycle.