You invent of a new type of cat-walking leash. You choose a market segmentation approach and decide to target the international cat owner population and sell online. You are having trouble finding a way to measure this large population, and there is no data about cat owners who use leashes. It seems quite expensive to figure out, so you review the components of an ideal market and realize your segmentation approach does not meet any of the effective segmentation conditions. From this point you should:
A. continue using current approach to see if it works out or not
B. refine your apporach by going back to the drawing board
C. tell no one and hope for the best