Market Segmentation and Product Positioning
The student is required to prepare a 4-5 page research plan to support introducing the Product and Service for "Your Marketing Plan" to the U.S. market. In addition to stating your marketing objectives, the student is required to:
Identify the marketing segment for the product and explain why this segment was selected;
Discuss the target market and why these customers will be targeted;
Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company;
Describe the market position for your product and service.