market research operations to obtain reliable and


  • Market research operations to obtain reliable and relevant information about the trends in market.
  • A data analysing and processing system to estimate as well as evaluate the sales performance in different markets.
  • Proper co-ordination of steps (i) and (ii) above
  • Placing the findings before top management for making final decisions.

 

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Managerial Economics: market research operations to obtain reliable and
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