Problem:
Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation. One day you receive a CD from your corporate marketing group (based in Detroit, Michigan) which includes a set of electronic files containing print advertisements ready for you to use in magazines that you choose in South Florida. You have a certain budget to use for advertising in your region, and you are empowered to select the magazines in which you will advertise, and send them the graphic files your corporate marketing group sent to you. You find that your corporate marketing group chose the format for the ads (the selection of people, clothing, surrounding décor, etc.) based on market research in the Detroit region. Discuss whether or not you will be confident these ads will be successful in your South Florida region, and why or why not.